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FARE INSIEME STARTUP - Ep. 9 - Qomodo, the challenge of supporting small business owners for notable expenses

«We listen to the market»

26/2/2024

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A start-up was set up in Milan less than two years ago to supply digital payment services in order to simplify and improve cash flow, increase earning potential and improve customer experience. The objective is to enter the sector of notable expenses for small business owners, helping clients cope with expenditure for the well-being of people, animals, homes and vehicles. For FARE INSIEME STARTUP, Giampaolo Colletti interviewed Gianluca Cocco and Gaetano De Maio, respectively CEO and COO at Qomodo

FARE INSIEME STARTUP is the spin-off of the FARE INSIEME project dedicated to presenting some businesses that form part of the Primo Ventures portfolio, a company that manages funds specialising in the digital sector and new space economy. Confindustria Emilia has started up a partnership with Primo Ventures with the objective of providing its associates with new opportunities for growth thanks to the presentation of the most innovative start-ups on the market. Here are some of their stories.

di Giampaolo Colletti
@gpcolletti

This is an incredible story. I am telling you this because we will hear wonderful things. But it is best to start with the name - Qomodo, with the accent on the first “o”. It is a start-up that aims to become a collection partner for all business owners. It was set up in Milan less that two years ago to supply digital payment services so as to simplify and improve cash flow, increase earning potential and improve customer experience. The objective: to enter the sector of notable expenses for small business owners, helping clients cope with expenditure for the well-being of people, animals, homes and vehicles. “Dentists, veterinarians, beauty salons, healthcare and specialist examination centres, gyms, tyre shops, garages, opticians. We decide the category, then contact the businesses and suggest our solution. They get the cash immediately, while we take care of the instalments. We focus mainly on the fact that these businesses know their clients in person, so they will be the ones to suggest Qomodo as a solution for interest-free instalment payments,” clarify Gianluca Cocco and Gaetano De Maio, respectively CEO and COO of this business that in a short time has become part of the Italian innovation eco-system. In fact, during the first semester of 2022, the start-up processed €34.5 million - part investments and part cash to finance business working capital. “What pleases us the most is the quality of the investors who have believed in us,” reported Cocco and De Maio.

Identikit of the founders.
The two 30 year olds were already seasoned professionals and became start-uppers due to their passion. The idea came to them after twelve months and they started to work on it, however they had known each other for a long time. But we should proceed in an orderly fashion. Gaetano is 36 and was born in Avellino. He graduated in Economics at the Bocconi University and boasts a healthy obsession for doing things, a sort of constant curiosity: getting to know the world and smashing the world, he often repeats. And he did travel the world for work, between Malaysia, Philippines, Germany and the UK. “Before turning 30, I decided to return to Italy,” he recalls. Gianluca is also 36, he was born in Genoa but grew up in Tortona, in southern Piedmont. His family is half from Abruzzo and half from Piedmont. He studied Mechanical Engineering in Pavia and then at the Polytechnic in Milan. “I immediately understood I did not want to be an engineer. I worked for Amazon, then for Foodora in Italy until 2018, which was then sold to Glovo. There I understood I wanted to be an entrepreneur,” reminisces Gianluca. The two met in 2017, when they both worked for that innovation giant called Rocket Internet. “We had always tried to get to know each other at Rocket Internet. We had never seen each other and met after a contact on LinkedIn. We grabbed a cup of coffee together and, evidently, something clicked. We kept in touch and eventually started to work together,” they explain. But the right moment did not come right away, things took some time. They met again in Milan on a cold foggy night at the end of January 2022. How are things going? Shall we do something together? And so the business was born, starting from an idea that is very simple to explain, yet rather complex to carry out. “We listen to the market. We want to sell fintech products to physical businesses, even though it is a market where distribution is very difficult.”, they explain. The start-up recalls the now very popular services forming part of the “buy now, pay later” phenomenon. “But, unlike all the others dealing with extended consumption, our services focuses on expenses that are important in a family budget, the essential ones consisting of a considerable amount and at times unexpected,” explains Cocco and De Maio. Once again, the idea is what makes a difference, when it intercepts market evolutions.

https://podcast.confindustriaemilia.it/

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