A
journey into the story of a company that had the intuition of rethinking the
design and production of paper and cardboard packaging boxes in an
ever-evolving world. State-of-the-art technologies, alliances on the territory
and people that make a difference: that is the winning recipe. For FARE
INSIEME, Giampaolo Colletti interviewed Roberto and Chiara Moreschini from
Cartotecnica Moreschini
by Giampaolo Colletti
@gpcolletti
Photocredit: Giacomo Maestri e Francesca Aufiero
There was a
blue rosette on the door of Giacomo Moreschini’s house, a long-standing Emilian
entrepreneur. Or, actually, there were two. It was 1954, the year that marked a
dual breakthrough for this entrepreneur who, the following year, would do great
things by setting up a family business thanks to awareness and a dash of
madness. But let’s go back to 1954 and to those two blue rosettes. That is the
year when Roberto’s son was born and when the idea of a new company took shape
in Giacomo’s head. It was the Second Postwar period, everything still had to be
sorted and nothing was in order, but there was a lot of willingness to do
things. In those years characterized by the economic boom, Giacomo worked in a
food cooperative and noticed that there was a demand by families for pasta in
1kg containers which, up until then, had only been sold in 25 kg sacks. After
all, families had started getting smaller and food was no longer being
purchased in sacks, but rather in boxes. New needs emerged for consumption that
was evolving. Together with his wife Anna Maria, Giacomo succeeded in realising
this or, in fact, to intervene, or, even better, to meet this demand.
Cartotecnica Moreschini was born and started to grow.
Company
profile. Cartotecnica Moreschini still works using hi-tech machinery, advanced
packaging and excellent professionals. But, most of all, it works by focusing
on something precious and often underestimated: listening, which is the distinctive element of this
historic reality specializing in the design and production of paper and
cardboard packaging boxes. “Over time, we have maintained the desire to
discover new things. We make packaging that is different from standard ones.
Many businesses get in touch with us due to our ability to be explorers. After
all, we have changed the way we relate with those who look us up because the
most relevant part of the chain nowadays is combining emerging needs with
feasibility,” reports Roberto Moreschini.
Chiara
started working for the company in 2000 after having been steeped in the
atmosphere of the company since she was young contributing with ideas,
innovation and certified quality.
“I started
working at the company while I was studying Industrial Chemistry at University
with the objective of obtaining the quality certification, which we managed to
have in 2001,” explains Chiara.
“Our mission
was to breathe life into ideas that protect other ideas, using what nature
creates while fully respecting the environment,” stress Chiara and Roberto.
Roberto’s
technical experience and Chiara’s managerial abilities combined with the
creativity of Alessio, Chiara's husband, took the company to a new facility in
Castel San Pietro Terme in 2015, covering almost 4,000 sq m a stone's through
from the A14 motorway exit.
This company
specializes in the consultation, design and creation of new packaging projects
and provides innovative and industrialisable solutions for the pharmaceutical,
cosmetic, food and retail sectors. A company with roots anchored in history but
which also looks to the future.
A few
examples?
Food
packaging that cares for the environment and extends shelf-life made from
wholly recyclable paper. This is where patents enter the field, as the best
ideas need to be safeguarded to create value. “We have established alliances
with local businesses and currently boast two patents. We have close relations
with the manufacturers of automatic machines from the various sectors for which
we operate. As for the pharmaceutical sector, for example, we are working to
replace the plastic parts containing bottles and glass vials with a fully
recyclable mono-material paper. The latest patent is for the food sector to
limit the use of plastic,” says Moreschini.
“The latest
state-of-the-art equipment enabled us to tackle the e-commerce market better
with machinery designed together with the manufacturers. After all, our
knowledge spans over 70 years,” explains Chiara Moreschini, who is currently in
charge of the company with her father Roberto. After all, this is the lesson
learnt from her grandfather Giacomo. Go ahead and do it, without ever stopping
and put your brain and heart into it.
https://podcast.confindustriaemilia.it/
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