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FARE INSIEME STARTUP - Ep. 12 - Italian Artisan, a start-up that has become great and that gathers together Italian designers and artisans

«Our community represents the beating heart of Italian Artisan»

1/7/2024

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Two start-ups that decided to join forces combining vision, skills and ambitions. Because the story of this start-up is in the name of transversal alliances, a way to bring Italian-made products beyond mere labels and towards more substance. For FARE INSIEME -STARTUP, Giampaolo Colletti interviewed Lorenzo Colucci, co-founder and CMO of Italian Artisan

FARE INSIEME STARTUP is the spin-off of the FARE INSIEME project dedicated to presenting some businesses that form part of the Primo Ventures portfolio, a company that manages funds specialising in the digital sector and new space economy. Confindustria Emilia has started up a partnership with Primo Ventures with the objective of providing its associates with new opportunities for growth thanks to the presentation of the most innovative start-ups on the market. Here are some of their stories.

by Giampaolo Colletti
@gpcolletti

Head, heart and hands that make beautiful things, the expression of our Made in Italy. But networks also form part of the story we are about to tell you, those that connect the whole world and amplify businesses, relations and opportunities. When all this is linked to fashion, an Italian miracle occurs. But let's proceed in an orderly fashion. To tell you about this start-up, we need to take a step back and, first of all, travel both geographically and with our minds. This is the story of a family passion and of existences that unite both Italy and Spain. A story that links multiple generations. A story that is the emblem of that visceral bond between a grandfather and his beloved grandson. But there is more. This is a story made of patience, i.e. of time. Because things done well need the hands of the clock to slow down their hurried pace. There we have it, here is the story of Italian Artisan, a reality born from the personal inspiration of David Clementoni, who inherited his family’s entrepreneurial passion. David’s grandfather was known for the creation of made-to-measure suits for the businessmen of the time, an art David was able to observe and absorb by spending time with him. Born and bred in the Marche district, David assimilated the local dynamics, contributing to the company further taking root in the territory. Then there is Ad Hoc Atelier, an excellence born in entirely different circumstances. While they were attending a master course in Barcelona, Lorenzo e Giovanni were stuck because of the pandemic, hence the idea of doing something special. Despite their different origins and stories, Italian Artisan and Ad Hoc Atelier joined forces, establishing a connection with the territory and sharing a global perspective for the future.  

Company profile. Today, Italian Artisan is a B2B platform that connects fashion brands with Italian artisans and producers. “Our community represents the beating heart of Italian Artisan, which boasts 800 producers specialized in various fashion fields. This network helps brands collaborate easily with various artisans to make a wide range of products, everything via a single platform that simplifies the management and monitoring of every production phase,” explains Lorenzo Colucci, co-founder and CMO of Italian Artisan, which remains faithful to its beating heart: celebrating and promoting Italian craftsmanship and quality. “This foundation does not change, but what surrounds us and the way we operate keeps evolving. We are intensifying our commitment towards sustainability and ethics, adopting practices that respect the environment and exploring innovative alternative materials such as cacti which, for example, are a good sustainable alternative to traditional leather,” stresses Colucci. But there is more. The team is at work to overcome the internal operative challenges that are typical of Italian craftsmanship and increase the visibility of our artisans on the international markets. “This does not only mean keeping tradition and excellence alive, but also adapting and growing in a rapidly-evolving global context, guaranteeing that the art of Italian manufacturing is recognized and appreciated all over the world,” says Colucci.  

The strength of the network. Community is an endless source of knowledge, experience, ideas and exchanges. “We are at work to further structure this sharing even further by setting up an academy,” says Colucci. But there is another element that is essential to understanding the success story of this start-up which has become great over time - the idea for “made in Italy” to be much more than a label. “It embodies the story, the experience and the unique traditions of our producers. These artisans are custodians of an ancient knowledge that has been forged in the production districts that still stand out due to their competitiveness and innovation. Each piece created is the fruit of generations of knowledge and passion for excellence, making every single creation more than a product, but a piece of Italian history and culture.” The territorial identity manifests itself not only in the quality and uniqueness of its products, but also in the ability of these businesses to adapt and connect with the global markets without losing their essence. Meanwhile, we look to the future. The goal is to extend the network of artisans and producers, by welcoming new talents and technologies. Then there is that healthy obsession of strengthening that connection between tradition and innovation even further. And the increasingly customised and high-quality services, with an eye to environmental impact throughout all phases of the production process. After all, the future is made up of beautiful new pages to be written together.

https://podcast.confindustriaemilia.it/

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