In the Modena area, there's a company that established in 2000 that has always been committed to transforming complex processes into seamless relationships and tangible value. But there's more. Over the years, the company has evolved from a traditional systems integrator to a strategic and technological consultant. With people at the core. Giampaolo Colletti interviews Claudio Masini, CEO of Quix, for FARE INSIEME
by Giampaolo Colletti
@gpcolletti
Do you remember that shrill sound that accompanied the first internet connections when the world – and the internet, of course – was slow and the home phone was busy with a 56K connection? A heavy, almost annoying, noise but today it's so sweet in the memory of that generation straddling the analogue and digital divide. Well, now to that sound that takes us back to the late 90s and early 2000s, let's also add a where. We're in the province of Modena, the industrious and courageous one. The one that doesn't shy away from the challenges of time, but rather rides them. Right here, in Campogalliano, Modena, Quix took shape on 14th November, 2000. A company ignited by a group of friends, a play on words that even back then evoked – what visionaries! – that “x” expression of experience. Then, when growth required it, they moved to Soliera and then to Modena. An entrepreneurial adventure that still pulses with innovation, human connection and technological vision. «But those friends sitting at a café table were driven by a sincere curiosity: to understand what the Internet could really mean for business», says Claudio Masini, CEO of Quix. A solid technical foundation — Masini is an electronics expert and computer engineer — combined with the energy of someone who knows that technology alone is not enough: «Time has allowed us to evolve and adapt to the changing needs of ever-growing clients, but we have always maintained the desire to help customers in a tailored way», says Masini.
Company profile. The team has 105 employees serving a client portfolio that ranges from ceramics to automotive, from fashion to banking, from transportation to public administration. Different sectors with one common denominator: transforming complex processes into seamless relationships and tangible value. «We put technology at the service of our clients with the aim of creating value. It's the value that makes the difference, not the technology», Masini points out. Over the years, Quix has matured: from a traditional systems integrator to a strategic and technology consultant. A leap beyond just formality. «We built ourselves by growing together with the foundation's clients. The new economy bubbles had just burst, but we weren't worried because we had chosen to proceed slowly, one step at a time.» And that step at a time established a trajectory that holds true today: expertise, trust, decades-long relationships. In 2019, a key moment arrived: Quix became a certified Salesforce partner. «This choice gave us access to a well-positioned international platform on the market and allowed us to combine the expertise gained over the years with a constantly evolving enterprise platform on topics like artificial intelligence», Masini observes. What's at stake? The relationship between brands and customers, redefined in a scalable, customisable, cloud-based world. It's not technology for technology's sake, but technology that simplifies, enables, and transforms. A paradigm shift: from the logic of machines to the value of people. «For us, being a partner with a customer means never ending, but without leaving out the process of improvement. In many cases, we have relationships spanning more than twenty years. In a world where everything moves so fast and users sometimes demonstrate resistance to change, it's necessary to collaborate with customers and implement an "adoption plan" to engage users and make them part of the innovation process», says Masini. The word "customer-centricity" isn't a cliché in the Quix vocabulary: it's a method, it's an attitude. «The customer is always the core around which we create value. This applies to us with our customers, but it's even more true for them with their end customers», explains Masini. Solutions that revolve around this relationship: CRM, e-commerce, information exchange between different business players.
Culture and community. Training, education, human capital: the ingredients of silent but powerful success. «We dedicate almost 5% of our total time available to specific training activities», says Masini. It's not a plus; it's an integral part of the company-person project. And what about the connection with the local area, the Emilia-Romagna region, which is the cradle of manufacturing and innovation? «Most of our clients are located here. Being a consultant means building relationships, and, although we are champions of digitalisation, we believe that a human connection brings greater value to the exchange with our clients.» The local area as a foundation, the ecosystem as an ally: Quix has built a network of collaborations with other digital companies because «we can't know everything and on specific topics we prefer to collaborate with other partners rather than lose the trust of our clients by venturing into matters outside our sphere of expertise.» What's next? «By 2026, we expect growth in activities related to process automation through the adoption of AI solutions», Masini announces. A simple idea: technology at the service of relationships. One step at a time, together.
https://podcast.confindustriaemilia.it/
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