A benchmark player in the mineral water sector has its roots in Emilia. Its story begins over forty years ago in Fanano: a mountain town of three thousand inhabitants. Today the company has 140 employees, 5 plants and consolidated revenues of 54 million euros. Yesterday, as today, one lesson stands out above all: preserve, never exploit. For the FARE INSIEME series, Giampaolo Colletti interviews Claudio Turchi, owner and President of the SEM Group.