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FARE INSIEME - Ep. 6 - C.P.C., the story of a never-ending race in the Motor Valley

«By definition, a company is human capital and start-ups were not invented by the Americans but in Italy, no, not Italy in general, but in Emilia»

11/11/2021

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From a former pattern-making shop established in the 1950s to a technological gem that is now a leader in the processing of carbon fibre materials. In Modena there is C.P.C. Group, specialised in futuristic technologies and working for Ferrari, BMW, Lamborghini, Tesla. Today it has 830 employees, 4 plants, a production capacity of 150,000 finished pieces per year and is a leader in the lamination of carbon fibre reinforced polymer parts. 
Giampaolo Colletti interviewes Franco Iorio, CEO of  C.P.C. Group, for FARE Insieme

di Giampaolo Colletti
@gpcolletti

In Emilia there are companies that have chosen to live the future, gambling on the know-how of their people, innovative and immersive technologies and on visions of the world that have turned out to be successful. C.P.C. Group is one of these companies. Solid roots in Modena and an ability to look ahead. Far ahead. A completely Emilian approach to internationalisation. «This is our soul. Over the years we have developed excellent technical skills that now allow us to make components for the automotive sector. We are specialised in futuristic technologies, carbon fibre components that replace metal parts: in this way there is no need for classical welding and the vehicle is lighter, making room for the new more sustainable and high performing batteries», says Franco Iorio, CEO of C.P.C. Group, company he took over the 1990s with three other partners and in which Mitsubishi has had a 44% shareholding since 2017. His is a journey from pattern-maker with a diploma from the Fermo Corni School in Modena to leader of this gem in Modena.  The company develops the cylinder heads of Ferrari's Formula 1 engine and the prototypes of the Ferrari road vehicles, the mechanical models for Lamborghini Aventador engine casting, pieces of the new Maserati Mc20 electric car and the carbon wings of Tesla’s Model S, with a production of 18,000 pieces a year, while it is the sole supplier for BMW’s M3. «We work with the top, but our market is not limited to an elite group of consumers. We are developing hypertech ideas in sectors that will dominate in the future for a wide group of people who not necessarily need or want to buy a supercar. Indeed, the future will be increasingly democratic in terms of access and electric cars, unheard of just a few years ago, will become increasingly within our grasp. I’m thinking of self-driving cars that can be used from a simple app on our smartphone. For example, we are doing all this for the American market», says Iorio.  

From past to future.

Basically this is the story of a never-ending race, like the cars that create excitement with their roaring engines on the track. The company was founded in Modena in 1959. At the time, the area as a whole represented what was known as the 'economic miracle'. «In the United States there were the start-ups, here, instead, craftsmen continued to experiment tirelessly. And C.P.C. was established by three founding partners. Start-ups were invented in Italy or, more precisely, here in Emilia and not by the Americans. Until the 1990s we had very few employees and today you can say we have had a dramatic increase. By 2025 we forecast that the company will have up to two thousand people», says Iorio. And to think that everything was born from the small craft workshop in which patterns for foundries were created by the expert hands of the pattern-maker who shaved and worked the wood to sculpt it into a single piece. Then the radical transformation that saw the younger partners take over the top positions in the company. Today the company has 830 employees, 4 plants, a production capacity of 150,000 finished pieces per year and is a leader in the galvanized coating of rapid prototyping products  and in the lamination of carbon fibre components with co-laminated metal parts. And it is research and development that expresses the idea of future: 3 million euros invested every year and dozens of young graduates who join the various departments of the company. «A training gymnasium. In our company we need a lot of professionals: we start with the planning and go on to the implementation. Then, there is the moulding of the laminated components and mechanical processing, painting at two plants and then final assembly of the vehicle», says Iorio. Working from A to Z. From 3D geometry we are able to supply the finished, painted item ready for assembly on the vehicle. Behind this type of project is a vision that is ahead of its time, linked to energy saving and which passes through the valorisation of the electric energy source, making it possible to streamline urban traffic and reduce pollution in cities. «These hi-tech products bring people back to the centre in the realities they live in. But we’re not talking about a distant future. Commercialisation is forecast for 2024 with a production of 15,000 vehicles a year. And then, when everything is up and running, we will need between 1,000 and 2,000 more people», says Iorio.  

People-first.

Being prepared for the future, but starting from people who have to think, construct, assemble, prototype, produce that future. A future that originates in the futuristic laboratories of Emilia but which has its roots in the heads of the experts engaged in this project. «Let me say this again: by definition, the company is only human capital. The rest is only the technological choices on what to offer the market», says Di Iorio. This is the motor valley that churns out innovations and talents. The human capital represented by the professionals of tomorrow is the trump card in overcoming the challenges of a changing world: a model that involves new hires from the Department of Industrial Engineering at the University of Parma. The company is a leader in the processing of compounds and in precision mechanics. The entire production process is developed internally and there is even a robotised 3D workstation for the finishing of pre-moulded material. Technology but also tailoring to work on the niche market of limited edition products: that is what the work that links craftsmanship and attention to detail is all about.   «We have set ourselves the aim of being top of the range with everything we have around us. Excellence is not an optional but an integral part of the path towards innovation. We work on precision finishes, incredible details of aesthetic and functional elements», says Di Iorio. Work is also being carried out on the new plant, with car parks equipped with charging stations, a gym, a canteen, an open space engineering area, internal gardens and classrooms for assembly and lamination training courses.

The strength of co-creation.

Co-creation means making large-scale carbon fibre compression moulded light and ultra-light structures, combined with trailblazing composite material processing techniques to work the mechanical parts with simulation studies that range from castability analysis to the prediction of the mechanical characterisation of the component. A specialisation that ties in with advanced personalisation. «This is where the close link with the client is born: working alongside the customer on the evolution of the project, a co-design to complete the project. The only winning card is the one we play along with the customer as a partner. We work with the hands of the clock some years ahead. When the customer comes to us with a request, we have already studied and developed the solution to the problem and we are often the one to suggest what is needed, even before it is requested», says Iorio. Sustainability enters our work also with the carbon fibre bicycle. But in the future there is also the supply of the blades for the Wisk self-flying air taxi, a joint venture that is working on the Rivian electric vans. The future runs fast, but it is already among us.
  
https://podcast.confindustriaemilia.it/

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