«Our aim is to keep our people happy and to achieve this we invest
in welfare and training. Nowadays it is vital to be appealing». For FARE
INSIEME, Giampaolo Colletti interviewed Massimo Porrini, CEO of Porrini Group.
di Giampaolo Colletti
Photocredit immagini di Massimo Porrini: Giacomo Maestri e Francesca Aufiero
“Traveller, there is no path. The path is made by walking”. So wrote the Spaniard Antonio Machado, one of the greatest poets of all time, at the turn of the 20th century. And hence the idea of a road to travel step by step, day by day, comes to mind. A journey to go on together. After all, it is on this idea of a constant journey that the identity of a company from Modena, that has found its raison d'être along the way, is based. “Step by step quickly in the right direction”: this is the motto and strategy chosen by Porrini’s management team . We are in Campogalliano, a town near Modena with a population of less than 10,000. An area of thirty-five square metres crossed by the high-speed railway and intersection point of the two main motorways that reach the rest of Europe: from here goods can be received and transported by road throughout the continent. And so it is once again the road that returns with force to define the history of the company established in 1991 as Autotrasporti Porrini. At the wheel of the two vans there are Massimo and Gilberto, founders of the company. Both like to think big. And hence the idea: offer a range of bespoke transport and logistic services and solutions to support the supply chains of the many companies in the area. An insight that turns out to be a winning one. In just a few years, the turnover of the logistic/distribution services grows, as does customer loyalty, becoming vital reputation capital. Over time, a growing number of international shippers rely on Porrini. «We have gambled on our passion, expertise and the quality of the service. But then, who said that logistics can’t be exciting too? Like in a well-orchestrated symphony, all of our logistic activities are synchronised to guarantee the success of the service», says Massimo Porrini, CEO of Porrini Group. In just a few years the company becomes a reference point in the transport sector. Today, the group comprises five complementary companies operating in the logistics and transport sector and that together form the high-specialisation Global Logistic Provider. «Our strength is our capacity to work across the sector, organising and managing services through immediate assistance, problem solving and customer care, helping clients to identify high added value solutions oriented towards greater efficiency. We can do this thanks to the synergies created by these separate entities, each contributing their specific know-how. United, you can go far», says Porrini. Today, the Porrini Group invoices 20 million euros, records an annual growth of between 5% and 7% and has 45 employees and 350 contract staff working as drivers and warehouse workers.
Training and wellness. This is a smart industry that optimises the management of the production chain. At stake there are elements linked to traceability, geolocation and the flexibility of the services rendered. One of the companies in the group is In.Carico, that deals with storage at its 15,000 square metres of covered space in the customs area of Campogalliano. Then there is Incaricotech, that focusses on logistics consulting and on the sale of automated vertical warehouses. And again, there is Caramella Multimedia, communication agency born as a spinoff of the technology department, engaged in offering information in real time to customers and operators. Being there always, eating up thousands of kilometres, also in these complicated times still afflicted by the health emergency. «We have continued to work on the front line over these two very difficult years because we are one of the country's essential activities and for this reason we continued to guarantee our services. We have decided to go one step further, undertaking a true corporate restructuring project that began with the purchase and fitting out of new Covid-free offices and continued with the introduction of flexibility, adaptation and technological innovation strategies», says Porrini. Bearing in mind the wellness of its employees, reinforcing corporate welfare strategies, adopted by the company in 2017. «Corporate welfare is a cornerstone in managing the company-worker relationship. For this reason, the engagement of the employees and protecting their mental and physical health is vital. For us, it is an element of attraction because we work in a complicated sector. Our aim is to make our people feel good. Today, for an outstanding company it is essential to be appealing. For this reason, we have set up a Technogym gym in the company that our staff can use», says Porrini. There is no innovation and wellness without training. So Porrini has set up an Academy to train drivers and warehouse workers on their activities that are in continuous evolution. «In the world of transport it is indispensable to know the devices, tools and technologies to work safely. We organise a couple of meetings a month that do not last more than four hours. We also use online platforms. The result is that we prepare high performing people for increasingly challenging needs», concludes Porrini. Moving ahead, day by day, step by step. The future is built also in this way.
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