In a year of great challenges such as 2020,
marked by the spread of the pandemic worldwide, Automobili Lamborghini has been
able to react with great energy and determination to the context. In fact,
7,430 vehicles were delivered globally, just a 9% decrease compared to the
previous year. The slight drop is obviously due to the 70-day production
stoppage in the spring, in compliance with Italian government directives and to
protect the health of workers during the first emergency phase. On the other
hand, the second half of the year saw record sales figures, making it the best
second half year in the company's long history.
In detail, with 2,224 vehicles, the USA
remained the top market, followed by Germany (607), mainland China, Hong Kong
and Macao (604), Japan (600), the UK (517) and Italy (347). The two countries
with the highest growth were South Korea (303 units, +75%) and Germany (607
units, +8%). The Urus SUV, which set a production record of 10,000 units just
last year, was the most successful model with 4,391 cars delivered. Both
supersport lines made a significant contribution to global volumes: Huracán, a
V10 model, recorded increasing numbers with 2,193 cars sold (+3%). In addition,
846 Aventador cars, V12 model, were delivered worldwide.
From a commercial perspective, the new year
opens with a positive outlook, thanks to a robust order book, such as to
already cover more than half of the planned production in 2021.
Stephan Winkelmann, the new president and
CEO of Automobili Lamborghini, remarks: "The 2020 results are a testament
to a great deal of work that, net of the difficulties of a year of global
challenges, was carried out by the entire Lamborghini team with great
dedication and a spirit of resilience. It is a great honor for me to be a part of
it again. The strong sense of community experienced during the past year,
together with the values of social responsibility and the drive for innovation
that has always distinguished Lamborghini, will be the basis for facing a
challenging 2021, with the aim of consolidating the product range, seeking new
business prospects and further strengthening the brand".
Despite the year being marked by the
challenge of the pandemic, which led to a production stoppage for 70 days, from
March to May, Lamborghini was engaged in an intense phase of new product
launches in 2020, as many as six in 12 months.
In January, the rear-wheel-drive Huracán
EVO RWD coupé was unveiled. In May, Lamborghini became the first automotive
brand to choose augmented reality for the debut of the Huracán EVO RWD Spyder,
the open version of its rear-wheel-drive V10 model. In July, it was the turn of
another open-air, but in a very limited series of just 19 examples, the Sián
Roadster, the first open Lamborghini with hybrid technology developed from the
Company's iconic V12. This was followed by the Essenza SCV12, a limited edition
track hypercar of 40 units, designed by “Lamborghini Squadra Corse” team and
engineered by the “Lamborghini Centro Stile” team; the Huracán STO - Super
Trofeo Omologata - inspired by the Huracán Super Trofeo EVO and GT3 EVO racing
cars and approved for road use; and finally, at the end of the year, the SC20,
a unique open-top track car approved for road use, the first open one-off
designed by the Motorsport department and engineered by the Centro Stile of
Sant'Agata Bolognese according to the wishes of the customer, who has been
involved in the project since the first drawings by Lamborghini designers.
In addition to these launches, other events
have occurred, such as the achievement of important production milestones
(10,000 Urus and 10,000 Aventador), the offer of new customizations with the
introduction of new ad personam colors for Urus and Huracán, up to the
presentation of a special Aventador S signed by Japanese designer Yohji
Yamamoto at the inauguration of the new Lamborghini Lounge in Tokyo.
