Marzocchi Pompe, a Bolognese company that is a point of reference in the design, production and marketing of high-performance gear pumps and motors, announces that it has established the Chinese company “Marzocchi Symbridge Hydraulic (Shanghai) Co. Ltd", in joint venture with a local partner, with the aim of increasing the commercial penetration in China, with particular reference to the products of its core business.
The company, which is 45% owned by Marzocchi Pompe and 55% by Symbridge, a historical commercial partner in China, aims to accelerate the path of expansion in this market and thus to try and grasp the signs of growth that this country is demonstrating at this stage, taking advantage of its know-how and of the partner's knowledge of the local market.
Gabriele Bonfiglioli, CEO of Marzocchi Pompe, commented: “We are extremely pleased to have completed this project, on which we have worked hard together with Symbridge, our main and historical Distributor in China. We believe that it will allow us to seize the many opportunities that the Chinese market is demonstrating to have: China, currently one of the few countries in the world with a growing GDP, represents a key market for Marzocchi Pompe, in which our products have been highly appreciated for over 25 years, as they are synonymous with high performance. The share relating to rotary pumps within the Fluid Power market in China is estimated at around 0.6 billion euros. The potential is, therefore, enormous and we thus expect this operation to be an important drive for growth for us. To be operational as soon as possible, we are already working to equip the new company with a mother tongue sales structure and to set up a warehouse of pumps ready for delivery, a solution that will allow us to speed up reaction times, as has already been successfully tested in the subsidiary Marzocchi USA. The new JV will also allow us to provide on-site technical support, which for us has always been one of the critical factors of success in promoting the sales of our products”.
