Automobili Lamborghini has opened its new VIP Lounge in the heart of New York, inthe exclusive Chelsea district on Manhattan's West Side. Five hundred squaremeters of private space allow visitors to immerse themselves in the ethos andDNA of the brand, in an exclusive location accessed by invitation only. TheLamborghini Lounge in New York allows guests to exclusively admirenever-before-seen models, enjoy Italian culinary experiences and visitcustomized exhibitions. Visitors can also use the space for private meetingsand events.
“We are opening the doors to a private place with exclusive access that our customers and friends can consider their home”, explained Stephan Winkelmann, President and CEO of Automobili Lamborghini. “Building on the success of our lounges around the world, this new Manhattan location will establish a vibrant and personal connection to share Lamborghini's identity and lifestyle, showcasing the essence of Italian tradition. I look forward to meeting our customers and friends of Lamborghini in New York soon”.
The two-floor venue offers guestsnumerous private spaces and an exclusive concierge at their service. An AdPersonam design studio allows customers to configure their own Lamborghini,choosing from a huge selection of colour palettes and materials. The meetingrooms and designer kitchen, created by Italian luxury kitchen manufacturer LaDolce Vita, also host private events, with an Italian chef on hand to assistcustomers.
“This unique space will allow our guests to discover Lamborghini in one of the most extraordinary cities in the world”, said Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini. “The Ad Personam studio represents an extension and a personal point of contact that previously could only be found at our headquarters in Sant'Agata. We look forward to offering this possibility to the VIP visitors of our New York Lounge, while also allowing them to admire limited edition and unreleased models”.
The Lounge opening also sees theNew York debut of the Huracán Super Trofeo Omologata (STO), a super sports carapproved for road use, inspired by the sporting heritage of the Huracán SuperTrofeo EVO series developed specifically for the one-make championship byLamborghini Squadra Corse, as well as the Huracán GT3 EVO, three-time winner ofthe 24 Hours of Daytona and two-time winner of the 12 Hours of Sebring. With its 640 hp V10 naturally aspirated engine, the rear-wheel driveHuracán STO delivers the excitement of a track experience on the road as well.
